Safety Harbor, FL (Dec. 14, 2005) – Competitive advantage through IntelliMail was the goal of most markITelligence (mIT) clients during the fourth quarter of 2005.

A half-dozen technology clients opted for IntelliMail electronic marketing, which includes an a la carte menu of creative services and database targeting along with scheduled email launches and respondent tracking, reporting, and follow-up.

Clients new to IntelliMail include:

  • AirWave, a San Mateo, CA-based developer of specialized tools that centrally manage geographically disparate wireless networks. Its strengths are in ensuring network quality of service, security and reliability.
  • DP&C Enterprises, LLC, a privately held entity that uses GPS and GSM technologies to optimize the tracking and management of mobile assets and transportation fleets. The East Brunswick, NJ company – which specializes in hazardous materials compliance – utilized sequential IntelliMail launches to test brand equity.
  • Empirix leveraged mIT’s opt-in technology database to target global users of Mercury Interactive software. Empirix solutions enable the testing, monitoring, and management of business-critical enterprise applications – resulting in better and faster service to end users, reduced operating costs, and increased revenue.
  • iET Solutions, LLC initiated IntelliMail use to promote its IT Service Management Suite and has scheduled a follow-up program focused on asset management. iET Enterprise, its core solution, lets companies implement business rules customized for their processes. The company’s U.S. headquarters is located in Framingham, MA.
  • Imprivata, Inc. of Lexington, MA, has developed groundbreaking technology in the field of identity management. The company contracted for four IntelliMail programs to promote its capabilities in password management and user access.
  • Reactivity’s XML infrastructure secures, accelerates, and integrates customer Web services. The Belmont, CA, company is venture funded by Accel Partners, Austin Ventures, Diamondhead Ventures and JK&B Capital.

Citrix, a continuing client, has selected markITelligence for ongoing database scrubbing and front-end direct mail processing. Citrix is the only enterprise software company that is completely focused on relieving information-access pain points for customers. It is located in Ft. Lauderdale, FL.

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markITelligence is a privately held company that provides scalable solutions to a full range of technology marketing needs.

For additional information contact James M Hannagan, markITelligence vice president of strategy, at 800-684-7571 or jimh@markITelligence.com.