PALM HARBOR, FL (March 3, 2006) – Database optimization and event promotion were the chief goals of new markITelligence (mIT) programs during the past quarter.

Four software vendors signed contracts to improve their competitive position through mIT’s scalable marketing services. They are:

  • Ultimate Software, which ranks #235 in the Software 500, sought a program of database scrubbing and enhancement before migrating to a new CRM solution. The company offers both licensed and hosted services for human resources and payroll functions.Ultimate’s Web-based UltiPro payroll and workforce management solutions are used by 7,000 companies including Elizabeth Arden, Omni Hotels, Ruth’s Chris Steak House, and Trammell Crow Residential.
  • Based on past success, Imprivata hired mIT for a fifth and a sixth program promoting Web-based events. mIT leveraged its proprietary IntelliMail service, including message testing, to promote a free online demo of Imprivata’s single sign-on solution.Imprivata® OneSign™, the company’s flagship product, effectively resolves password management and user access issues. It was selected as a 2006 Product of the Year by Information Security magazine.
  • MKS Inc. drew attendees to seminars in New York and New Jersey using mIT’s targeted technology database and IntelliMail service. Outbound follow-up by mIT teleprofessionals brought additional attendance.MKS is a Canadian firm with global locations that service large customers like H.J. Heinz Company and Lufthansa Systems. Its scalable solutions offer visibility into the IT process, allowing easy measurement of software efficiencies and compliance.
  • Reactivity also hired mIT to promote events, in three major US cities. As with MKS, the promotional strategy included IntelliMail and outbound follow-up.Reactivity is a venture–funded company located in Belmont, CA. Its software ensures the successful deployment of XML-based Web services and SOA initiatives.

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markITelligence is a privately held company that offers scalable solutions and strategies for business-to-business technology vendors. Its proven services include lead management, database optimization, market research and consulting.

For additional information contact James M Hannagan, markITelligence vice president of strategy, at 800-684-7571 or