(Safety Harbor, FL – July 25, 2005) markITelligence, an experienced firm specializing in business-to-business technology promotion, recently undertook six new programs for client Getronics.

Other marketing efforts were launched for return clients Reactivity and Aspect Communications Corporation, as well as marketing partner SimplyDIRECT.

Netherlands-based GetronicsWang Co. LLC, dba Getronics, is a vendor-independent systems integrator that plans, designs, deploys, and manages most technologies for medium and large organizations.

markITelligence is developing and managing six projects to support Getronics marketing campaigns in the areas of wireless, desktop migration, peripherals, and security.

These integrated marketing programs are based on four proprietary markITelligence vehicles: IntelliMail (electronic marketing), IntelliDirect (direct mail), IntelliLeads (phone-based surveys and appointment-setting) and IntelliBase (database services).

Aspect Communications, which previously hired markITelligence for extensive market research, has contracted for list-building in the areas of interactive voice response (IVR) and automatic call distributor (ACD).

IVR and ACD are two features in Aspect’s best-of-breed call center applications. The San Jose-based company is vendor to most Fortune 50 companies and many government agencies.

Reactivity, a venture funded company located in Belmont, CA, has contracted with markITelligence for database-building in the financial services sector. The company’s powerful, intuitive appliances define, manage, and monitor XML Web Services, primarily for Global 2000 enterprises.

SimplyDIRECT, a builder of custom B2B databases and a markITelligence partner, has purchased a technology-specific list.

SimplyDIRECT technology delivers campaign results and analyses online. Clients also can use the company’s suite of graphical tools to manipulate marketing data. SimplyDIRECT is based in Sudbury, MA, with offices in San Francisco, Maine, and Idaho.

markITelligence management has more than 20 years experience in marketing exclusively for B2B technology vendors. Using best practices and innovative strategies, it fills the database management, market research, lead management and creative communication needs of its clients.

For additional information contact James M Hannagan, markITelligence vice president of strategy, at 800-684-7571 or jimh@markITelligence.com.