PALM HARBOR, FL (August 1, 2007) – Sybase, Inc., a recognized leader in information optimization, has engaged markITelligence (mIT) for a three-month pilot of integrated lead management.

mIT’s integrated marketing services will support two distinct product groups for the Sybase iAnywhere division: SQL ANYWHERE, its premier database management system, and AFARIA, a flagship solution for organizations with a mobile workforce.

The broad role of markITelligence includes responsibility for electronic messaging to a select list from the markITelligence enterprise database. Follow-up activities will target recipients who express interest by downloading available information.

mIT telemarketing activities will be customized to address lead qualification, lead generation and appointment setting. Inbound response management will be provided as an adjunct service.

In addition to creating viable sales opportunities for these Sybase groups, mIT is charged with documenting best practices for replication in future Sybase campaigns.

Since 1984 Sybase has focused exclusively on software technologies that reliably, securely manage and mobilize organizational information. Sybase products deliver added value to existing resources for 81 of the Fortune 100, and the Top 10 global banks and securities firms.

markITelligence is a privately held company that offers scalable marketing strategies for business-to-business technology vendors. Its proven services include lead management, database optimization, market research and consulting. For more information, phone 800/684-7571 or email