PALM HARBOR, FL (January 2, 2007) – Through a combination of lead strategy and specialized expertise, in less than six months markITelligence has brought positive results to the McAfee, Inc. sales channel.

Beginning July 2006, markITelligence undertook a three-month pilot program for McAfee and one of its national resellers. In terms of appointments set and return on investment (ROI), results were significant enough that markITelligence participation has expanded to include a dozen additional resellers in 4th Quarter 2006 and 1st Quarter 2007.

Michelle Patterson, a channel marketing manager for McAfee, has been involved since markITelligence began developing McAfee leads. “In a short period,” she said, “the markITelligence team proved themselves with consistent results and outstanding customer satisfaction. In recognition, McAfee aligned them with additional Strategic Alliance Partners.”

James M Hannagan, vice president of strategy for markITellience, attributes program success primarily to his company’s focused, ongoing training of business development specialists and its aggressive communication with the McAfee and reseller organizations.

“The ability of markITelligence to track activity throughout the lead development and sales processes,” Hannagan adds, “has given McAfee unprecedented ability to tie channel marketing dollars to campaign results, by reseller.”

In addition to increasing revenue, the channel program has promoted loyalty among participating McAfee partners – an uncommon phenomenon in an industry where multiple, multi-tiered partnerships abound.

The start of 2007 augurs a continuing duality of success for this McAfee program.

For additional information, contact James M Hannagan, vice president of strategy, at 800-684-7571 or