PALM HARBOR, FL (January 31, 2007) – COMPUTER SCIENCES CORPORATION (CSC) has contracted with MARKITELLIGENCE for an ongoing program of integrated marketing services that began November 2006. Multi-pronged goals of the program are to build awareness of CSC’s MANAGED HOSTING SERVICES (MHS) division, create lead opportunities, and develop qualified appointments for MHS account executives.

Marketing components include creative services, IntelliMail electronic marketing, inbound response management, telemarketing, and appointment setting. Driving overall success is use of the markITelligence enterprise database, with more than 500,000 IT and line-of-business contacts.

MHS sought this end-to-end marketing solution as an adjunct to a newly articulated division-wide marketing strategy. That strategy includes enhancing brand equity and establishing an infrastructure to support MHS growth in the hosted services market.

markITelligence Delivers

As a basis for lead generation, markITelligence staff are creating and launching a series of email promotions that highlight the advantages of doing business with MHS. The target audience consists of key decision makers within the top US companies in a half-dozen vertical industries.

Response to initial messaging has been as much as twice the industry average. As follow-up, business development specialists from markITelligence phone recipients who self-qualify behaviorally – by downloading information – to prioritize and schedule sales opportunities.

To increase appointment success, markITelligence provides market research on all corporate sales leads, including information about organizational structure, expansion activities, and technologies that are in use and planned. Each lead profile also addresses contact demographics and a history of business development interactions.

Two-way communication is ongoing through a weekly teleconference and a markITelligence-generated pipeline report that tracks opportunity type, lead source, and progress within the CSC sales entity. In addition, business development specialists assigned to the program meet weekly for progress updates and discussions of strategy.

CSC: Global Capabilities

Among the Managed Hosting contracts CSC offers are those covering enterprise applications, security, networks, and data. A customer service portal gives clients full visibility into the real-time operations of all hosted devices, and also manages performance levels and alerts. MHS provides solutions that flex, results that endure.

Besides the managed hosting that is the focus of this program, CSC possesses global capabilities in consulting, IT and business-process outsourcing, and systems integration. The $14.6 billion company has 78,000 employees serving clients in 43 countries.

markITelligence is a privately held company that offers scalable solutions and strategies for business-to-business technology vendors. Its proven services include lead management, database optimization, market research and consulting. For more information, phone 800-684-7571 or email contact@markITelligence.com.